With this privacy policy (hereafter referred to as the “Privacy Policy”), which refers to the site (hereafter referred to as the “Store Site”), as autonomous Data Controller, is intended to provide users with information about the data controllers, the personal information collected through the Store Site, the purposes of the processing, the means by which such information is processed, the third parties involved in the processing, the security measures adopted to protect and safeguard the data collected, and the means through which the user can verify the processing of data concerning him/her and exercise the rights granted to him/her by EU Regulation n. 2016/679 (hereafter referred to as “GDPR”) and other applicable laws. We invite you to read carefully the policy.



Dale Art Heritage collect and process personal data that the user provide voluntarily when interacting with the functionalities and services of the Store Site, for example in the case of requests for information. In the sections of the Store Site where the user’s personal data are collected, information notices are published pursuant to Article 13 of Regulation n. 2016/679 and applicable laws.


When you visit and view the Store Site, Dale Art Heritage generally collects browsing data using cookies or other tracking technologies. The technological platform through which the Store Site is made available to the user automatically records some browsing data – the transmission of which is implicit in the use of internet communication protocols – such as the name of the internet access provider, the site of origin, pages visited, date and duration of the visit, etc. Such information allows access to the Store Site as well as the use of certain services and may be used anonymously and aggregated for statistical purposes and to verify the proper functioning of the Store Site.


Dale Art Heritage processes the user’s data for the following purposes:a) operational management of browsing on the Store Site;

b) management of the Store Site security;

c) statistical processing;

d) compliance with legal and regulatory obligations;

e) exercise of rights in judicial proceedings;

f) customer care.

The legal basis for these purposes is:

• for the purposes referred to in points a), b), c) and e) is the legitimate interest of the Controller;

• for the purposes referred to in point d) is the execution of legal obligations;

• for the purposes referred to in point f) is the execution of a contract of which the user is a party of.

The legal basis for these purposes is:

• for the purposes referred to in points g), h) and i) is the execution of a contract of which the user is a party of and the execution of legal obligations.


Except as already stated above for browsing data, specific indications about the duration of data retention are contained in the information notice published in the sections of the Store Site pursuant to Article 13 of the GDPR and other applicable laws.


The user’s personal data are processed by computer and telematic methods, mainly by electronic and automated means. In accordance with the GDPR and applicable laws, specific security measures are observed to prevent data loss, unlawful or improper use, and unauthorized access.


The user’s personal data are processed by employees and collaborators of the Controller as persons authorized to the processing in accordance with the provisions of the GDPR.

The data may be disclosed to third parties such as professionals, consultants and more generally third parties who cooperate with Dale Art Heritage for the pursuit of the above purposes, or third parties who have been entrusted with activities in outsourcing.

In any case, Dale Art Heritage undertakes to provide such third parties only with the data necessary to carry out the functions and activities entrusted to them; they also undertake to do their utmost to ensure that third parties use the data received only for the purposes indicated by Dale Art Heritage and in compliance with the applicable regulations on the processing of personal data.

The user’s personal data may also be disclosed to third party companies in the event of mergers or demergers, acquisitions, sale of a business or branch of a business or other corporate operations of an extraordinary nature. The user’s personal data may also be disclosed to legitimate recipients in accordance with the law or regulations, for example in the event of requests by the competent public authorities and judicial authorities or, more generally, in the context of judicial proceedings, as well as to protect and defend the Store Site and the rights of Dale Art Heritage. The updated list of all recipients of data can be requested from the data controllers at the e-mail or by writing a letter to the addresses below.


The user may request the Data Controller for access to the data concerning him/her, for their erasure, rectification of inaccurate data, integration of incomplete data, restriction of processing in the cases provided for in Article 18 of the GDPR, as well as object to processing in cases of legitimate interest of the Data Controller.

Furthermore, where processing is based on consent or contract and is carried out by automated means, the user has the right to receive his personal data in a structured, commonly used and machine-readable format and, if technically feasible, to transmit them to another controller without hindrance.

These rights may be exercised without formality by simply sending a request to the Data Controller as identified above, to the e-mail address

Finally, the user has the right to lodge a complaint with the competent Supervisory Authority in the Member State where he usually resides or works or in the State where the alleged infringement has occurred.


We place great importance on the security of all personal data associated with our users. We have adopted security measures to protect personal data against accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure or access. For the best possible protection of users’ personal data outside the limits of our control, the device should be protected (such as by updated antivirus systems) and internet service provider should take appropriate measures for the security of network data transmission (such as, for example, firewalls and anti-spam filtering).

While we take reasonable steps to protect users’ personal data, we cannot guarantee that the personal data disclosed to us will be 100% secure, nor that any data breach will not occur.

Users accept the inherent security implications of dealing on-line over the Internet and will not hold Dale Art Heritage responsible for any data breach unless it is due to our negligence.

The Data Protection Officer of Dale Art Heritage can be contacted at the following e-mail address:

This Privacy Policy may be amended in order to comply with new provisions of law or technical requests on processing personal data.

Dale Art Heritage will take care to promptly communicate any updates through the publication in this section of the Site Store. Dale Art Heritage therefore invite users to periodically consult the Privacy Policy to ensure that they consult the latest published version.

Latest update: July 2019


1. What is a cookie?

Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow the site to “remember” your computer, but not specifically who is using it, and improve your user experience. By associating the identification numbers in the cookies with other customer information when, for example, you log-in to the site, then we know that the cookie information relates to you.

2. What is the scope of Cookies?

Cookies are used generally for different purposes, such as letting the user navigate between pages efficiently, implementing the user’s preferences and generally improving their browsing experience, by customizing the website according to their navigation and user profile. They can also help ensure that the adverts that the user sees online are more relevant to them and their interests.

3. What cookies do we use?

Our website uses several types of cookies for different purposes as better explained below in section 4 “Categories of cookies on Dale Art”.  

In particular we use:

A) Session cookies, which only last for the duration of a browsing session. They are usually used to facilitate the access to the services on our website, to authenticate you when you are a registered member and

B) Persistent cookies, which last for more than one visit. They are used to remember a user’s preferences and actions within the website. In this case, when a user returns to our website, or visits sites that use the same cookies, the site reads the cookies and identifies the user’s browser.

Among these cookies it is possible to refer to:

C) First party cookies, which are supplied by the website you are visiting Dale Art and can be read only by such site. First party cookies can be either session or permanent cookies.

D) Third party cookies, which are meant to collect data on an anonymous way, for example analytics information, including browsing statistics. Other third party cookies are meant to track our visitors’ response to our online activities. This technology uses information about your visits to our website and third parties’ sites on which we advertise, to deliver relevant advertisements. Also third party cookies can be either session or permanent cookies.   

4. Categories of Cookies on site

The type of cookie used on our website can fall under one of the categories below:

A – Technical Cookies

Based on the Guidelines of the Italian Data Protection Authority (Garante) on simplification of procedure to release the data protection notice and to collect the consent for cookies (dated 8 May 2014) technical cookies include navigation or session cookies, cookies analytics and functionality cookies.

A.1: Navigation or Session Cookies

These cookies are strictly necessary session cookies essential to enable you to move around the website and use its essential features, such as accessing secure areas of the website. These cookies include session authentication cookies.

We are able to identify you as being logged in to and to ensure that you are able to access the appropriate features on our site.

We also use a cookie to track that you have been informed of our use of profiling cookies and consented (if so) to it.

A.2: Analytics

These cookies are also known as performance cookies and collect information about how you use our website, so that we can improve the quality of our site and services. Some examples include which pages you visit most often, whether you get error messages from web pages. Performance cookies allow us to implement these choices and optimize the way our site works. All the information that these cookies collect is aggregated and therefore they do not collect personal identification information. These types of cookies may be first party or third party.

These cookies include analytics that allow us to obtain statistics about website access and browsing, monitor which website our users arrive from, help us improve the site by measuring usage information and any errors which occur during our users browsing experience.

A.3: Functionality Cookies

Functionality cookies allow the website to remember your online settings (such as your user name, language or location) and provide enhanced, more personalized features.

These cookies can also be used to remember changes you made to text size, fonts and other parts of web page that you can customize. They may also be used to provide services you have asked for or to prevent you from receiving services you have already refused.

These types of cookies may be first party or third party. Presently we only use first party cookies, and can be session or permanent.

When you choose functionalities and services, you agree to our use of the related functionality cookie.

B – Profiling Cookies

These cookies, that include advertising and targeting cookies, are used by Dale Art Heritage, our advertising providers and/or third parties to offer you a customized browsing experience by delivering you advertisements that are relevant to you and your interests on third party websites. Cookies are used to identify your preferences and analyze your online interactions and transactions with us. This information is exclusively for the benefit of Dale Art Heritage and will not be shared with any third party.

Under certain circumstances, especially if you are logged-in on your account, we may combine data collected through the cookies with your personal data for the purposes set out above, unless you have explicitly refused to be the subject of such  processing and you have opted out from these type of cookies.  We invite you to read our privacy policy for full details of how we can process your personal data under such circumstances.

5. How to Manage Your Cookie Preferences

At any time, you have the option to accept or decline the use of cookies by changing your browser application settings.

Most browser applications automatically accept cookies but you can set it to receive an alert each time an operator tries to send you cookies, and/or prevent it from accepting them. On most browsers, the “Help” portion of the toolbar will tell you how to prevent it from accepting cookies, how to have it notify you when you receive cookies, or how to disable cookies altogether.

Please note that if you disable completely cookies from the browser, then it is possible that some parts of our website will not function properly such as the normal surfing of the site.

6. How to contact us

If you want to know more about cookies, have any question or want to send us suggestions, please contact us at via email at, or mobile. 0039 340 94 41 355.

Dale Art Heritage is the controller for the purposes of this cookie policy, available at

Latest update: July 2019